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Singapore, August 01, 2005 – Golden Village Multiplex and scent maker la Brise have partnered for the movie release of Charlie & The Chocolate Factory to present a special aromatic experience at the cinemas. A chocolate aroma released during the screening of the movie from la Brise’s scent machines will allow cinema audiences to be transported aromatically to Willy Wonka's factory.
Guests attending the premiere of Charlie & The Chocolate Factory on August 1, 2005 at GV Grand, Great World City will be the first to experience scentertainment. It will be a double celebration as August 1 will also be the Singapore market debut for la Brise’s “The Aromasonic” commercial scent diffuser. Movie fans are also not excluded as the machines will be installed for general screenings of “Charlie and The Chocolate Factory” from August 4 in selected Golden Village cinemas : GV Bishan, GV Grand and GV Plaza.
“At Golden Village, we believe in being the first with the best in picture, sound, facilities, service and now SCENTERTAINMENT for a food-loving, family fun-filled children’s blockbuster that had a spectacular US$55 million US Opening!” said Kenneth Tan, Managing Director of Golden Village Multiplex, “Charlie And The Chocolate Factory is our very own Village Roadshow production and we are sure that everyone will want to see and SMELL it at GV Cinemas.”
“la Brise specialises in creating memorable ‘scentsations’ and is delighted to be appointed by Golden Village as the official fragrance provider for the Charlie and The Chocolate Factory Premiere.” said Elizabeth Ho, Director of la Brise. “In Singapore, the name Golden Village is synonymous with luxury Cinema screenings and family entertainment. Therefore la Brise is honoured to partner with such a prestigious company in this marketing venture.”
Charlie and the Chocolate Factory is an adaptation of the best-selling Roald Dahl novel. Director Tim Burton brings his vividly imaginative style to the Roald Dahl classic about eccentric chocolatier Willy Wonka (Johnny Depp) and Charlie |
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| (Freddie Highmore), a good-hearted boy from a poor family who lives in the shadow of Wonka's extraordinary factory. Long isolated from his own family, Wonka launches a worldwide contest to select an heir to his candy empire. Five lucky children, including Charlie, draw golden tickets from Wonka chocolate bars and win a guided tour of the legendary candy-making facility that no outsider has seen in 15 years. Dazzled by one amazing sight after another, Charlie is drawn into Wonka's fantastic world. The screenplay is by John August. |
Charlie and the Chocolate Factory will be released islandwide by Golden Village Pictures on August 4, 2005.
About Golden Village Multiplex Pte Ltd
Golden Village is Singapore’s leading cinema exhibitor with 8 multiplexes housing 58 screens: Yishun, Plaza Singapura, Great World City, Marina Square, Tampines Mall, Jurong Point, Bishan Junction 8, Yishun and Tiong Bahru Plaza. The company’s new flagship 15-screen multiplex at Harbourfront will open in October 2006. Boasting state-of-the-art design and presentation, wall-to-wall screens, a fully integrated multi-channel ticketing system, and innovative partnerships and facilities such as Citibank Gold Class, the StarHub Movie Zone, and the Samsung Platinum Lounge, Golden Village promises to give their patrons a comfortable and memorable experience and lives to its reputation as The Best Cinemas In The World.
ABOUT LA BRISE
la Brise has been actively providing scent-marketing solutions for around five years within Singapore and has successfully satisfied the organisers of over 500 memorable events with guest lists exceeding several hundreds on many occasions. |
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